In the coming months, WarnerMedia and Discovery will merge into a single company, combining many of their assets, properties, and divisions. And if recent comments from the companies’ executives are any indication, HBO Max and Discovery+ could fuse to form a behemoth streaming service with a brand new name.
During an earnings call on November 3rd, Discovery Streaming and International CEO JB Perrette discussed the benefits of merging HBO Max and Discovery+. Not only would a combined streaming service produce “meaningful cost savings,” but it would create “meaningful consumer benefits” by providing an incredibly large streaming library at a reasonable price.
Discovery CEO David Zaslav also revealed that less than half of Discovery+ users have an HBO Max subscription. It’s clear that combining the services would broaden their appeal and (probably) increase their collective market share.
Interestingly, the combined service could also take on a new name. Top WarnerMedia execs reportedly hate the name “HBO Max,” as it sounds more like a confusing HBO offshoot than a smorgasbord of WarnerMedia properties and licensed films from Studio Ghibli. A new name could help confused customers understand what the service is offering, especially on the international stage.
If AT&T decides to combine HBO Max and Discovery+, the change probably won’t come for another year or two. JB Perrette suggests that the services will appear in a bundle before they’re combined, likely to gauge user interest or prepare customers for the change.