Late last year, the popular new auto manufacturer Rivian finally released its R1T electric truck, but now it looks like they’re ready to jump into different market segments. In fact, Rivian could be getting ready to make electric bikes according to its latest trademark filings.
Spotted by TechCrunch, it appears the company wants to expand its Rivian name trademark into the bicycle and electric bike category. Not to mention all the components, structural parts, and the rack system it’ll pair with the Rivian R1T and R1S vehicles.
Companies often file trademarks for products that never see the light of day, but this is a logical step for Rivian. For starters, e-bikes are easier and cheaper to produce at scale than fancy electric trucks, which Rivian is struggling with. The company shipped very few R1T trucks in 2021, mainly to employees, and could be having a hard time keeping up with production and demand.
Additionally, e-bikes are considered a vehicle, growing in popularity, and we’re seeing several other big car brands making the same move. For example, Harley Davidson is making electric motorcycles and bikes, BMW announced a few, and Porsche released two premium e-bikes back in 2021.
When you consider Rivian’s mission statement is to “keep the world adventurous forever” and even calls its R1T truck an adventure vehicle, we only imagine many potential buyers would love a color-matched Rivian e-bike to go along with their vehicle. Plus, the company already offers several adventure accessories like a full camp kitchen and roof-top tents, so bikes are a logical next step.
The trademark filing even mentions a new Rivian tailgate cargo bike rack that may allow owners to carry a bike without using any precious space in the truck bed. Rivian is pulling out all the stops for adventurers and its customers, and we hope to see a Rivian e-bike in the near future.