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Adobe Takes an Odd Approach to AI-Generated Stock Images

Adobe logo on a black wall.

While some stock photography and image websites are blocking AI-generated content, others are embracing the fast-growing technology. Shutterstock recently teamed up with DALLE-2 to generate images, and now Adobe is accepting generative AI submissions from artists.

Generative AI exploded this year, using artificial intelligence models to create images, art, music, writing, and more. It’s a technology that isn’t going away anytime soon, even with a slew of legal or ethical gray areas.

In a recent report from Axios, we’re hearing that Adobe isn’t just going to sell AI-generated content through its stock images service, but it’ll allow artists to submit their own and get paid for the work. Submitted images must apply the same terms as regular images and must have a label clearly mentioning generative AI content.

This is an entirely different approach to others in the space. Getty Images wants no part of it and is worried about future lawsuits or copyright claims, while Shutterstock will create its own AI images to offer customers. Microsoft is all-in on the technology, too. However, it sounds like Adobe isn’t worried about potential legal troubles as long as all the proper rules are followed.

According to Adobe senior director Sarah Casillas, AI content “meets our quality standards, and it has been performing well.” If you head to the Adobe stock photos website, you can easily search for and find stunning images created by AI. They’re readily available to buy, download, and use.

AI models like DALLE-2 are trained on real images, photos, and artwork, meaning there are countless unanswered questions regarding copyright. That said, if you need some stock images, Adobe is ready to deliver.

via Axios

Cory Gunther Cory Gunther
Cory Gunther has been writing about phones, Android, cars, and technology in general for over a decade. He's a staff writer for Review Geek covering roundups, EVs, and news. He's previously written for GottaBeMobile, SlashGear, AndroidCentral, and InputMag, and he's written over 9,000 articles. Read Full Bio »