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Roku Finally Debuts Its Own TV Lineup, Starting at $119

The first TV made and designed by Roku.

The Roku Select TV on display at CES 2023.
Hannah Stryker / Review Geek

While brands like TCL, Hisense, and even LG make Roku-powered smart TVs, each is a bit different and can lead to confusion. Today, Roku finally announced its very own TV, with the all-new Roku Select and Roku Plus Series TVs.

🎉 Roku’s first-party TVs are a Review Geek Best of CES 2023 award winner! Make sure to check out our full list of winners to learn about exciting products coming in 2023.

To be more specific, these aren’t “Roku TVs” made by another company that customers have enjoyed since the first Roku TV made by TCL in 2014. Instead, these are Roku-branded televisions made and designed by the company itself.

The new Roku Select TV is available in sizes between 24-inch and 55-inch, starting at $119, while the Roku Plus line comes in 65-inch and 75-inch options that top out at $999.

New Roku-branded TV lineup.

According to a press release, Roku will have 11 different models available at varying price points, along with a new Roku wireless soundbar, starting in the Spring of 2023.

While we don’t have a complete list of screen specs or resolutions, you can expect high-end televisions similar to the current options that run the Roku Smart TV interface. Roku says that all HD (Select) models will come with the awesome Roku Voice Remote, while all the bigger Roku Plus TVs will come with the Voice Remote Pro.

Unfortunately, that’s about all we know right now, but you can expect more details about specs, pricing for the entire lineup, and additional information shortly. Roku promises to offer a “best-in-class streaming experience” on its new Roku-branded TVs, crystal clear screens, high-quality audio, and the software we already know and use.

These TVs will have expansive audio options and will work with a new Roku wireless soundbar coming later this year. We’re assuming the “Plus Series” will have extra features or better screens, but we’ll have to wait and see.

The new Roku Select and Plus Series TV lineup will be available this Spring, starting at $119. Stay tuned for more details.

Cory Gunther Cory Gunther
Cory Gunther has been writing about phones, Android, cars, and technology in general for over a decade. He's a staff writer for Review Geek covering roundups, EVs, and news. He's previously written for GottaBeMobile, SlashGear, AndroidCentral, and InputMag, and he's written over 9,000 articles. Read Full Bio »