Cory Gunther
At Google’s annual I/O developer event, the company revealed it’s going all-in with artificial intelligence. From Bard AI to several neat new AI tools developers can use to help create, build, and list Android apps on the Play Store.
While many are looking forward to Google’s upcoming Pixel 7a or the newly revealed Pixel Fold, developers are also seeing a few things worth getting excited about.
For example, users can tap into AI smarts to help build and optimize apps for the Play Store, including drafting new store listings, even in multiple languages, generative AI user review summaries, and helping with growing their audiences.
First, Google says a new generative AI tool will help developers craft and write app store listings, improving app descriptions and categorizing them automatically. This includes writing a listing tailored to a specific audience, app style, or user experience.
Then, by combining AI with a new machine translation feature, app store listings can get translated in a matter of minutes for additional languages and regions. Developers can also use AI to create “User Review Summaries” to pull all the best and most useful information into one box. This way, viewers can quickly understand what to expect from an app or game.
While Google confirmed that the translation feature will start with support for ten languages, most of the other AI tools are initially only available in English. However, we assume it will expand to more options later this year.
Additionally, Google took a few minutes to talk about improvements across the board to the Play Store homepage, search, and other high-traffic areas, which should all offer developers new ways to promote apps.
There are additional app monetization tools with price experiment features, a “featured products” area to sell in-app items from the Play Store, subscription improvements, and Play Store listing groups, along with better privacy and security tools. Interested developers can learn more by heading to the Play Store Academy.
Source: Google
