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Amazon Buries Deals of the Day as It Shifts Focus to Essential Items

A closeup of a phone with the Amazon app open and a "No" symbol placed over the Deals entry.

If you can’t find Amazon’s Deal of the Day, don’t be alarmed—it looks like the company has halted highlighting Deals of the Day for the time being. Usually, the site will bombard you with a box, a header, and other links to it. But all of that is gone. It’s even missing from the Amazon app. Deal of the Day does still exist, but the company seems to be burying it.

If you do want to see the deal of the day, you have to go to Amazon’s direct link for it. But it only lists a single Deal of the Day option, an uninspiring mattress topper that’s been on sale as often as not.

And outside of the Deal of the Day page, we were able to find one set of Amazon deals, specifically for Fire Tablets. Prime members can enjoy minor discounts on the devices today. But you’ll only see a link for those if you happen to visit a fire tablet page.

Tellingly, the company hasn’t sent an email touting sales since last Saturday. We reached out to Amazon to ask about the changes, but the company chose not to comment at this time.

It’s not hard to guess why the company is de-emphasizing the Deal of the Day. Amazon already announced it would delay shipment of “non-essential” items, even if they were previously marked prime. Some things won’t ship out for a month.

Amazon’s deals may be another casualty in the effort to prioritize necessary items for the COVID-19 coronavirus pandemic. If so, it’s a strong sign of the severe nature of the situation. After all, you’d be hard-pressed to remember the last time Amazon didn’t heavily feature deals on its homepage.

Josh Hendrickson Josh Hendrickson
Josh Hendrickson is the Editor in Chief of Review Geek and is responsible for the site's content direction. He has worked in IT for nearly a decade, including four years spent repairing and servicing computers for Microsoft. He’s also a smart home enthusiast who built his own smart mirror with just a frame, some electronics, a Raspberry Pi, and open-source code. Read Full Bio »