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Amazon is Adding Profiles to Prime Video

A Prime Video listing, showing both adults and kids shows mixed together.

If you have Netflix, Hulu, or Disney+, you likely enjoy an essential feature that Prime Video users missed out on—Profiles. While Amazon does let you share Prime Benefits with a household, that’s inconvenient on TV devices. You’d have to log out and log in to switch “profiles,” and what about young kids? Now, the company appears to be rolling out profile support. At least in “select countries.”

We’re not sure exactly which countries will get profiles, as the official help page doesn’t say anything more than “select countries.” But, for those lucky enough to get the feature, there’s lots to like.

First up, you can create up to six profiles. That’s one more than Netflix currently allows. And you can create children’s profiles to keep them away from the scary content you enjoy. Until now, that was difficult to do. You could restrict content on specific devices, but that’s convenient on the main TV everyone uses.

You can’t yet customize avatars for each profile, but that seems like a minor detail. And setting up profiles is easy, once you have access to them. Just tap on the “My stuff” option in the Prime Video app, and you’ll see profile details.

We don’t have access to Profiles on any of our devices at Review Geek, but the folks at XDA Developers and others have already spotted the feature in the wild.

via XDA Developers

Josh Hendrickson Josh Hendrickson
Josh Hendrickson is the Editor in Chief of Review Geek and is responsible for the site's content direction. He has worked in IT for nearly a decade, including four years spent repairing and servicing computers for Microsoft. He’s also a smart home enthusiast who built his own smart mirror with just a frame, some electronics, a Raspberry Pi, and open-source code. Read Full Bio »