Google tries hard, but sometimes its search results are terrible. It seems like you were clear about what you wanted, but the results that came up have nothing to do with what you wanted. Google knows it too, and the company plans to do something courageous—admit failure. When it knows the matches are unhelpful, it’ll tell you upfront so you won’t waste time looking at them.
Starting today, if Google determines that it can’t find results that closely match what you’re searching for, it will display a message at the top of the screen:
It looks like there aren’t any great matches for your search.
Google will follow that message with some tips to get better results. The company already tries to avoid this scenario as much as possible by searching for close matches and spell correcting your terrible typing.
Considering those efforts, you shouldn’t see the message too often. But at least when you do, you won’t waste time scrolling through lousy search results in frustration.
