A lot of people have been disappointed by event cancellations due to the ongoing COVID-19 health crisis. Mobile World Congress, San Diego Comic-Con, SXSW. And somewhere, there’s an obsessive online deal hunter who’s been dreading this one: Amazon Prime Day is not happening this July. That’s according to a morning report from the Wall Street Journal.
Prime Day is Amazon’s annual site-wide, self-branded promotional sale, a sort of Christmas in July filled with Kindle Fire tablets and semi-randomized discounts. Deal hunters look forward to it for weeks, planning out the best ways to scour the site for timed sales. Many are exclusive to subscribers of Amazon Prime, hence the name. The last couple of years have been marked by a considerable drop in enthusiasm, as many of the deals have been disappointing or beaten by competitors.
But don’t worry, frugal shoppers. The Journal says that Amazon is hoping to reschedule Prime Day for September, presumably on the assumption that the worst part of the health crisis will be past for Amazon’s primary markets. Because when you invent a fake holiday for a contrived orgy of consumerism, you can make it any day you want.
Source: The Wall Street Journal