We select and review products independently. When you purchase through our links we may earn a commission. Learn more.

Samsung Is Now Selling Its $1,999 Rotating ‘Sero’ TV

A Sero TV in portrait viewing mode.

If you always find yourself thinking, “if only my TV had a portrait mode,” Samsung has the product for you—the $1,999 Sero TV. It can mirror your phone and, in some cases, automatically rotate into a portrait position. The company announced the TV back in January, and you can buy it starting today.

The concept is straightforward, if not a little ridiculous. People often record vertical videos, and there’s nothing wrong with that. But TVs, with their widescreen setup, are ill-equipped to display that video. You end up with unsightly black bars.

The Sero TV solves that problem by rotating. Either at the push of a button or automatically to mirror your phone if you have a Samsung device. When you’re ready for regular content, it can rotate back again.

At $1,999, you aren’t getting a lot of screen real estate though, just 43-inches. But the integrated stand does feature a 4.1-channel, 60-watt front-firing speaker system, so at least it should sound better than most modern TVs.

You can buy the Sero today on Samsung’s site and in select retail stores.

via The Verge

Josh Hendrickson Josh Hendrickson
Josh Hendrickson is the Editor in Chief of Review Geek and is responsible for the site's content direction. He has worked in IT for nearly a decade, including four years spent repairing and servicing computers for Microsoft. He’s also a smart home enthusiast who built his own smart mirror with just a frame, some electronics, a Raspberry Pi, and open-source code. Read Full Bio »