Amazon’s nebulous Prime Day starts at 3PM Eastern today, and with it comes a host of deals. Here are the best ones we found, and how to get the most out of them.
If you’ve never shopped Prime Day before, here’s the basic gist: For 36 hours, starting at 3PM Eastern on Monday July 16th, and ending at 3AM Eastern on Wednesday July 18th. You’ll need to be a Prime member to take advantage of the deals. If you’re not already, though, you can sign up for a free 30-day trial (just be sure to cancel if you don’t still want it afterwards).
Some Prime Day deals are only for a short time, while others will last the entire 36 hours. When you see a deal you’re interested in, you might need to act fast. In the case of Gold Box Deals of the Day, and especially Lightning Deals, there may be limited quantity, as well. In general, we don’t advise falling for the “Get it now or it could be gone!” pressure that tries to manipulate you into impulse purchases, but in the case of Prime Day, it’s usually true. If you sleep on some deals, they may be gone when you come back in a few hours. Plan accordingly.
With that in mind, there are a ton of deals on Amazon’s site right now, but here are some of the ones we’ve found that are worth your time. Some deals are even available early, so you can get started before 3PM.
Amazon’s Best Gadgets
Amazon makes a bunch of its own gadgets, and arguably the best Prime Day deals are for Amazon’s own products. With that in mind, here are some of our favorites.
Alexa-Powered Devices
- Echo Dot: $30 (Normally $50, 40% off)
- Echo Show: $130 (Normally $229, 43% off)
- Echo Plus: $100 (Normally $165, 39% off)
- Echo (2nd generation): $70 (Normally $100, 30% off)
- Echo Show: $130 (Normally $230, 43% off)
Kindles and Tablets
- Kindle Paperwhite: $80 (Normally $120, 33% off)
- Kindle eReader: $50 (Normally $80, 38% off)
- Fire HD Tablet: $100 (Normally $150, 33% off)
- Kindle For Kids Bundle: $70 (Normally $125, 44% off)
Fire TV
- Fire TV Stick: $20 (Normally $40, 50% off)
- Fire TV Cube $90 (Normally $120, 25% off, read our review here)
- Fire TV Cube + Cloud Cam: $150 (Normally $240, 38% off)
Smart Home
- Ring Video Doorbell: $174 (Normally $250, 30% off)
- Amazon Cloud Cam: $60 (Normally $120, 50% off)
Prime Services and Freebies
- 3 Months of Kindle Unlimited: $1 (Normally $10/month)
- 4 Months of Amazon Music Unlimited: $1 (Normally $8/month)
- 3 Months of Audible: $5/month (Normally $15/month)
- Several Free PC Games With Twitch
- $5 Free Amazon Credit When You Buy a $25 Amazon Gift Card
The Best Deals From Everyone Else
These deals haven’t gone live yet, but have been announced early. Once Prime Day gets underway, look for these discounts to drop.
Accessories
- Sandisk Ultra 64GB Micro SD Card: $19 (Normally $25)
- Sandisk Ultra 128GB Micro SD Card: $34 (Normally $50)
- SanDisk Ultra 400GB Micro SD Card: $140 (Normally $250)
- Seagate Backup Plus 4TB: $90 (Normally $130)
Audio
- Jabra Elite 45e: $70 (Normally $100)
- Bose QuietComfort 25 Noise-Cancelling Headphones: $125 (Normally $300)
- Sennheiser HD 4.50 SE Wireless Noise Cancelling Headphones: $100 (Normally $200)
- Bose SoundLink Micro Bluetooth Speaker: $70 (Normally $100)
- Sonos One + $50 Amazon Gift Card: $200 (Normally $250)
- Blue Yeti USB Microphone: $90 (Normally $130)
Gaming
- Nintendo Switch w/$20 Gift Card + 64GB Micro SD Card Bundle: $300 (Normally $363)
- Xbox One S 1TB w/Rare Replay: $229 (Normally $295)
- 64GB Micro SD Card For Nintendo Switch: $18 (Normally $43)
- ViewSonic 24″ XG2402 Gaming Monitor: $170 (Normally $250)
- EVGA GeForce GTX 1070 Ti: $450, $380 at checkout (Normally $590)
Home Theater
- NVIDIA SHIELD w/ Remote: $140 (Normally $180)
- Sony 55″ 4K Smart LED TV: $478 (Normally $800)
- Sony 49″ 4K Smart LED TV: $438 (Normally $550)
- TCL 49″ 4K Smart LED TV: $320 (Normally $480)
- TCL 40″ 1080p Smart LED TV: $195 (Normally $290)
Kitchen Gear
- Crock-Pot 6qt 8-in-1: $53 (Normally $80)
- Anova Sous Vide Precision Cooker, Wi-Fi + Bluetooth: $70 at checkout (Normally $130)
- All-Clad Stainless Steel Frying Pan: $90 (Normally $120)
Smartphones and Laptops
- Essential Phone 128GB: $250 (Normally $500)
- Huawei Mate 10 Pro: $500 (Normally $585)
- Honor View 10: $400 (Normally $500)
- Honor 7X: $170 (Normally $200)
- Google Pixelbook: $750 (Normally $1,000)
Smart Home
- Ring Spotlight Cam: $140 (Normally $200)
- Blink XT 1 Security Camera System: $75 (Normally $130)
- Google Wi-Fi 1-Pack: $100 (Normally $130)
- Roomba 671: $230 (Normally $350)
- Philips Hue White Ambiance Candle Bulb: $23 (Normally $30)
We’ll be updating this post periodically through the day (and a half) as we find Prime Day deals worth your attention. If you don’t find anything that catches your eye now, check back later and there will be even more to shop from.