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Amazon Kicks Another Brand from Its Marketplace, Continuing Its War on … Something

Amazon logo on the facade of one of their corporate office buildings located in Silicon Valley
Sundry Photography/Shutterstock.com

Lately, Amazon has been cracking down on brands for a variety of reasons, like soliciting reviews—an infraction that violates Amazon’s review guidelines. Now, the latest company to have the tech giant’s hammer dropped on it is Choetech, a Chinese tech accessory brand.

Currently, searching for Choetech on the site doesn’t return any products and even offers up a cheeky “Did you mean Cortech?” prompt. Though the company’s Amazon storefront can’t be found directly from the site, we accessed it from a Google search but found it stripped of all product listings. You can still purchase Choetech’s accessories directly from its website, however.

Amazon has a track record for kicking out brands that violated its review guidelines, like Aukey and Mpow or VAVA and TaoTronics. It’s possible that Amazon is giving Choetech the boot for committing a similar infraction.

However, Amazon has yet to make a formal statement on why it delisted the brand from its expansive marketplace. We have reached out to Amazon PR for a comment and will update this article if and when we get a response.

via XDA Developers

Suzanne Humphries Suzanne Humphries
Suzanne Humphries was a Commerce Editor for Review Geek. She has over seven years of experience across multiple publications researching and testing products, as well as writing and editing news, reviews, and how-to articles covering software, hardware, entertainment, networking, electronics, gaming, apps, security, finance, and small business. Read Full Bio »