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Amazon Kicks Another Brand from Its Marketplace, Continuing Its War on … Something

Amazon logo on the facade of one of their corporate office buildings located in Silicon Valley
Sundry Photography/Shutterstock.com

Lately, Amazon has been cracking down on brands for a variety of reasons, like soliciting reviews—an infraction that violates Amazon’s review guidelines. Now, the latest company to have the tech giant’s hammer dropped on it is Choetech, a Chinese tech accessory brand.

Currently, searching for Choetech on the site doesn’t return any products and even offers up a cheeky “Did you mean Cortech?” prompt. Though the company’s Amazon storefront can’t be found directly from the site, we accessed it from a Google search but found it stripped of all product listings. You can still purchase Choetech’s accessories directly from its website, however.

Amazon has a track record for kicking out brands that violated its review guidelines, like Aukey and Mpow or VAVA and TaoTronics. It’s possible that Amazon is giving Choetech the boot for committing a similar infraction.

However, Amazon has yet to make a formal statement on why it delisted the brand from its expansive marketplace. We have reached out to Amazon PR for a comment and will update this article if and when we get a response.

via XDA Developers

Suzanne Humphries Suzanne Humphries
Suzanne Humphries is the Commerce Editor for Review Geek. She has over seven years of experience across multiple publications researching and testing products, as well as writing and editing news, reviews, and how-to articles covering software, hardware, entertainment, networking, electronics, gaming, apps, security, finance, and small business. Read Full Bio »